The New Zealand deer industry began in the early 1980's, when those with an adventuresome spirit went to the South Island's West Coast to capture the wild animals that were there to form the foundation of the farmed deer industry. These herds were made up of Scottish Red Deer and North American Wapiti Elk, introduced around the turn of the century.

One such daring pioneer was Mark Mitchell, the founder and owner of Broadleaf. Mark and his brother went to Fjordland, where they captured deer and took them to farms in the established agricultural areas of New Zealand. In order to capture the animals, they would fence large areas of brush that were home to the Broadleaf Tree, a favorite of New Zealand Deer. Hence, the company name.

In 1988, Mark came to the U.S. to be in the forefront of marketing New Zealand farm raised venison. New Zealand is recognized internationally for the overall quality of its agricultural products, produced in a clean and natural environment. Mark founded Broadleaf, now one of the largest importers of New Zealand farm raised venison in the U.S.

Broadleaf not only offers venison, but also other specialty meats and foods. Most of these products carry the Broadleaf name, although other premium suppliers are represented as well. Broadleaf’s reputation is based on the exceptional products we offer; these include high quality labels from Australia, Canada, Scotland, Spain and France, as well as the finest products available from the USA.

Broadleaf (USA) Inc. is a proud member of NAMA

North American Meat Association